Bibby Rumbelow’s new Business Development Service is for universities and colleges whose priority is the achievement of income generation targets associated with employer engagement. By working with Bibby Rumbelow you can achieve this, release staff time, and minimise the risks involved in marketing to and working with new commercial clients. The Service is flexible enough to support not only your short-term needs but also provide a longer-term, more cost effective solution than employing and managing your own teams.

The Business Development Service is split into four key areas. You can use these separately to support your income generation as appropriate, or altogether to provide a fully outsourced Business Development Service.

1. Identifying your market
   We work with you to define, scope, and build data about your specific market including identifying and qualifying marketplace contacts.
   

   Key outputs: • Report defining and specifying your market • Target market identification • Current, accurate and qualified database built including named key contacts

   
   
2. Approaching your market
   We work with you to identify and agree a prospecting plan and approach. We advise you of likely success rates based on our experience. We work with you to write copy and/or scripts and we use our specialists to contact the market. We promptly and regularly report back to you on the responses.
   

   Key outputs: • Lead generation and appointment setting • Requests for more information secured • Essential market data, survey information or customer/prospect feedback captured,    analysed and reported

   
   
3. Engaging your market
   We provide specialist personnel who have significant HE/FE expertise who will hold meetings with prospects on your behalf and act as your own business development and sales force. Our specialists can accompany your team and support and coach them in holding successful, professional meetings and assist in the follow up and production of valuable reports.
   

   Key outputs: • Meetings with clients managed and held • Reports on client meetings, sales and opportunities • Coaching and mentoring and assessment of your own staff performance in meetings

   
   
4. Developing new propositions for the market
   We work with you to review your products and services, review your market and activity within it, help define potential courses, products and services including course size, level, content, format, costing and pricing. And then we test prototypes for you against the market.
   

   Key outputs: • Market and product analysis, review of your existing services and courses • Action plan for development of new proposition • Market identification, test and feedback report • New products and services developed and ready to market